Humility

Humility is a sense. It is as dependable as a sense of smell, any other sense really. Our senses are fallible and yet we give them preference over the granola senses, like intuition, premonition, and the highly underrated humility. Our humility, like intuition, allows us to measure ourselves against the given circumstances. It might be confused with demeaning oneself to accommodate one’s surroundings. That is not the case. There may be deference, but only in the sense of acknowledgement. Humility does not ingratiate itself to anything. Humility is what got Cordelia banished in the play King Lear. Cordelia told their dad, the king, when asked, “How much do you love me?”

Unhappy that I am, I cannot heave

My heart into my mouth. I love your Majesty

According to my bond; no more nor less.

Humility is truly having an understanding of one’s place in the Universe. It is knowing one’s skills, boundaries, weaknesses and temperament. It brings one’s knowledge of oneself to bear in the situation as best suited. No more; no less. It doesn’t grandstand, but states clearly “I can do that” when one can. It has the self awareness to say “I don’t know” when that holds true. Humility is the primary sensibility required to be of service—that is to others and to oneself.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.